The internet is great. Digital media is something that has changed the way we deal with art and photography. And yet, after all these advances, why is it that we still find ourselves gravitating to something that is organic, analog, and physical? Why is that after getting a clean crisp digital image, some of us photographers will spend hours upon hours making the image like film? We are people who are holistic. We love not only with words and thoughts, but with touch. There is something different in picking up your image to see it in a unique light. There’s nothing like the touch and smell of brand new leather, or the weight of a flushmount album.
One reason I like meeting with clients is being able to show off the sample albums. They are heavy, thick, and beautiful. They can feel the texture of the cover and the smoothness of the pages. The colors just jump a bit more than a screen. It’s as if the physicality of the album and prints affirm the love in the image.
We are holistic people. And our love must be embodied.
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